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Some People Don't Know What the P Means in IHOP, Let Alone the I, H, and O
Wed, June, 13, 2018
Julie Jargon from The Wall Street Journal tells us that IHOP's recent marketing stunt revealed mass confusion over its real name.
Friendsgiving: a holiday for your friends, a goldmine for marketers
Wed, November, 22, 2017
Getting together with friends this Thanksgiving? That's called Freindsgiving and marketers are latching on. The Boston Globe's Janelle Nanos says Friendsgiving has real revenue potential.
Can You Make People Trust the Autonomous Car?
Wed, September, 6, 2017
Tech Analyst Rob Enderle dives into the studies behind the self-driving car.
The Small Business Report May 10, 2016
Tue, May, 10, 2016
Customers' changing mindset about data breaches; a small business improving its name in the community; and business getting free marketing material from loyal customers.
The Small Business Report April 08, 2016
Fri, April, 8, 2016
The new marketing approach to better engage consumers; how craft beer makers are winning right now; and the shocking number of small companies taking a shot at women's athletic wear.
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